Win Two Ataratma Fragrances, Worth £390!
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Competition Description
Win Two Ataratma Fragrances, Worth £390!Beauty Bible is introducing readers to an impressive new fragrance brand that blends wellbeing, science and ancient tradition. Ataratma, founded by Indian-born, Dubai-based jewellery entrepreneur Ada Panday, brings together modern neuroscience and the centuries-old principles of Ayurveda to create a truly unique perfume collection.
The fragrances are developed using ingredients selected through IFF’s Science of Wellness programme, which explores how scent can influence mood and emotional wellbeing. By combining this research with the holistic philosophy of Ayurveda, Ataratma aims to create perfumes that not only smell beautiful but also encourage a sense of balance and harmony.
To bring the brand’s vision to life, Ada Panday collaborated with a collective of some of the world’s most respected perfumers, including Paul Guerlain, Nelly Hachem-Ruiz, Fanny Bal, Caroline Dumur and Tanguy Guesnet. The result is a range of fragrances rooted in both ancient wisdom and modern fragrance expertise.
One lucky winner will have the chance to select two Ataratma fragrances, each priced between £195 and £235 for a 50ml eau de parfum. Options include Aikyam Rose, an opulent rose fragrance layered with geranium, spices, woods and fruits, celebrating the idea that everything in the world is connected. Alternatively, Aroha Absolute blends notes of frankincense with sweet mango and strawberry, alongside orange blossom and jasmine, creating a contemplative and harmonious scent experience.
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